CTV has won seven Media Innovation Awards – more than any other broadcaster – at last week’s 11th annual event honouring excellence in the planning and buying of media in the Canadian marketing/advertising sector in 2010.
CTV was recognized for a cross-section of marketing and advertising campaigns, including four awards for its Becel “Love Your Heart” campaign, consisting of the development of a short film that premiered during THE 82ND ANNUAL ACADEMY AWARDS®.
CTV’s award-winning initiatives were developed, managed and executed by the CTV Brand Partnership team and various media agencies.
The seven awards are:
· Gold: Best in Integrated/Multi-Channel
Becel “Love Your Heart”
· Gold: Best in Financial
TD Canada Trust “Up Close and Comfortable”
· Silver: Best in Television
Becel “Love Your Heart”
· Silver: Best Use of Content Integration and Branded Content
Becel “Love Your Heart”
· Silver: Fast-Moving Consumer Goods
Smarties “Blue Room” – MMVAs
· Bronze: Fast-Moving Consumer Goods
Becel “Love Your Heart”
· Bronze: Best use of Content Integration and Branded Content
Microsoft Messenger “MTV Casting Call”
