CTV has been recognized with more awards than not only any other Canadian broadcaster, but any broadcaster in the world at the 2010 Promax|BDA Awards Competition in Los Angeles. The CTV Creative Agency was honoured with 88 medals recognizing excellence in promotion and design, which includes 54 Promax|BDA Promotion and Marketing Awards and 34 Promax|BDA Design Awards. The CTV Creative Agency’s promotion and design for for the VANCOUVER 2010 OLYMPIC WINTER GAMES was recognized with 36 awards.
Promax|BDA is the worldwide association of entertainment marketers, promoters and designers, representing more than 500 television stations and all major broadcast and cable networks from the U.S. as well as more than 3,000 individual members in 70 countries. The association provides members with education, recognition and interaction through conferences, award competitions and publications as well as networking opportunities.
For the BDA Design portion of the awards, honouring the best in international television design, The CTV Creative Agency captured seven Gold Medals, nine Silver and 10 Bronze, including eight BDA World Gold awards representing the best in international television design and promotion. For Promax, which represents Promotion and Marketing, CTV garnered 14 Gold Medals, 16 Silver Medals and 11 Bronze Medals as well as 13 Promax World Gold Awards.
The CTV Creative Agency won 36 medals – including 13 Gold – for its work on the 2010 Winter Games, far surpassing the number of awards won by any other Games’ broadcasters. NBC was honoured with 14 awards, while Australia’s Nine network received five. The company’s integrated creative campaign, entitled Believe, received 13 medals, including the World Gold for “Live Event Campaign.”
“Congratulations to everyone at the CTV Creative Agency for picking up an impressive and well-deserved number of awards including 36 just for the VANCOUVER 2010 OLYMPIC WINTER GAMES,” said Rick Lewchuk, Senior Vice-President, CTV Creative Agency and Brand Strategy. “These achievements represent the teams’ incredible level of productivity and creativity on a wide variety of projects.”
Below is a complete list of 2010 Promax|BDA Design, Promotion and Marketing Awards for CTV and its family of channels:
CTV NETWORK (41 Awards)
NORTH AMERICA GOLD
Television-Video Presentation: Content Promotion Entertainment Program Spot – CANADA’S NEXT TOP MODEL
NORTH AMERICA BRONZE
Non-Fiction/Reality Programming Spot – CANADA’S NEXT TOP MODEL
WORLD GOLD
Folded Piece – CTV – DEGRASSI Press kit
WORLD BRONZE
Total Package – CTV – JUNO Awards Campaign
NORTH AMERICA BRONZE
Folded Piece – CTV – PLAYING FOR KEEPS
NORTH AMERICA GOLD
Art Direction & Design: Special Event Promo (Olympics) – Olympic Open
NORTH AMERICA SILVER
Art Direction & Design: Special Event Promo (Olympics) – Olympic In-Games Promo
NORTH AMERICA GOLD
Art Direction & Design: Informational Graphics (Olympics) – Single Event Promo Board
NORTH AMERICA SILVER
Art Direction & Design: Informational Graphics (Olympics) – Name Transition
NORTH AMERICA BRONZE
Art Direction & Design: Informational Graphics (Olympics) – Over the Shoulder Graphics
NORTH AMERICA GOLD
One Time Only Set (Olympics) – Main & Interview Sets
NORTH AMERICA BRONZE
Promotional Items Campaign – CTV Olympic Pins
WORLD BRONZE
Outdoor – Static – CTV Olympics Vancouver Building Wrap
WORLD GOLD
Logo – CTV Olympics Event Logo
WORLD SILVER
Display – CTV Olympics Drop Banners
NORTH AMERICA GOLD
Special Event Spot – CTV Olympics – Dubé & Davison
NORTH AMERICA SILVER
Special Event Spot – CTV Olympics – Believe Finale
NORTH AMERICA BRONZE
Special Event Spot – CTV Olympics – Omischl
NORTH AMERICA SILVER
Live Event Promotion – CTV Olympics – Daily Lineup (Day 10 ‘Today’)
NORTH AMERICA BRONZE
Live Event Promotion – CTV Olympics – Daily Lineup (Day 4 ‘Today’)
NORTH AMERICA BRONZE
Live Event Campaign – MuchMusic – MOD Live @ The Base
NORTH AMERICA BRONZE
Best Male Voiceover – CTV Olympics – Donald Sutherland
NORTH AMERICA GOLD
Promotional Items – CTV BC – Olympic Pins
NORTH AMERICA GOLD
Holiday/Special Event Campaign: Local – CTV BC – Believe Campaign
NORTH AMERICA SILVER
Sports Program Spot – CTV Olympics – Groves
NORTH AMERICA BRONZE
Sports Program Spot – CTV Olympics – Omischl
NORTH AMERICA SILVER
Holiday/Seasonal/Special Event Program Campaign – CTV Olympics – Believe Campaign
NORTH AMERICA SILVER
Holiday/Special Event Campaign Using Integrated Media – CTV Olympics – Believe Campaign
NORTH AMERICA SILVER
Sports Program Promotion Campaign Using Integrated Media – CTV Olympics – Believe Campaign
NORTH AMERICA GOLD
Holiday/Seasonal/Special Event Program Campaign Using Integrated Media – CTV Olympics – Believe Campaign
WORLD GOLD
Special Events Promotion – CTV BC – Believe Image
WORLD BRONZE
Live Event Campaign – MuchMusic – MOD Live @ The Base
WORLD SILVER
Promotional Items – CTV – Olympic Pin Art
WORLD BRONZE
Program Promotion Campaign – In-House – CTV Olympics – Believe Campaign
WORLD SILVER
Sports Program Spot – CTV Olympics – Omischl
WORLD BRONZE
Sports Program Spot – CTV Olympics – Groves
WORLD GOLD
Live Event Campaign – CTV Olympics – Believe Campaign
WORLD GOLD
General Branding/Image Campaign Using Integrated Media – CTV Olympics – Believe Campaign
WORLD GOLD
Holiday/Special Event Campaign Using Integrated Media – CTV Olympics – Believe Campaign
WORLD GOLD
Holiday/Seasonal/Special Event Program Campaign Using Integrated Media – CTV Olympics – Believe Campaign
WORLD SILVER
Sports Program Promotion Campaign Using Integrated Media – CTV Olympics – Believe Campaign
CTV NEWS & CHUM RADIO (22 Awards)
CP24 (10 Awards)
NORTH AMERICA GOLD
Public Service Announcement Campaign – Local – “What Does Pride Mean To You? Campaign”
NORTH AMERICA GOLD
Craft Category – Editing Local – “A Day In The Life: CP24
Image”
NORTH AMERICA GOLD
Craft Category – Directing Local – “A Day In The Life: CP24 Image”
NORTH AMERICA SILVER
Art Direction & Design: Image Campaign – News – Local – “A Day In The Life: CP24 Image Campaign”
NORTH AMERICA SILVER
General Branding/Image Campaign – Local – “What Does Pride Mean to You?
NORTH AMERICA SILVER
Program Promotional Campaign – In-House – Local – “What Does Pride Mean to You? Campaign”
NORTH AMERICA BRONZE
Holiday/Special Event Campaign – Local – “Stories of 2009 Campaign”
NORTH AMERICA BRONZE
Art Direction & Design: Special Events Promo – News – ‘C-P-2-4’ Caribana 2009”
NORTH AMERICA BRONZE
News Open/Titles – Local – “The Mayor Open”
NORTH AMERICA BRONZE
Copywriting – Local – “A Day In The Life: CP24 Image”
CTV News Channel (2 Awards)
NORTH AMERICA GOLD
News Open/Titles – Local – “News Channel Main Open”
NORTH AMERICA SILVER
News Open/Titles – Local – “News Channel Evening Open”
CTV Toronto (2 Awards)
NORTH AMERICA GOLD
Holiday/Special Event Promotion – Local – “Pridecam”
NORTH AMERICA SILVER
Holiday/Special Event Promotion – Local – “Caribana”
CTV Winnipeg (2 Awards)
NORTH AMERICA SILVER
Public Service Announcement – Local – “The Winnipeg Humane Society”
NORTH AMERICA BRONZE
Something For Nothing – Local – “Koats For Kids”
CTV Montreal (1 Award)
NORTH AMERICA GOLD
News/Information Promotion Campaign Using Integrated – Local – “CTV News Special Reports Campaign 2009”
CTV British Columbia (1 Award)
NORTH AMERICA GOLD
Public Service Announcement Local – “Vancouver Peace Summit”
CTV Calgary (1 Award)
NORTH AMERICA BRONZE
Public Service Announcement Campaign – Local – “The Weekend To End Breast Cancer”
CTV Edmonton (1 Award)
NORTH AMERICA SILVER
On-Air Consumer Tie-In Promotion – “Renovation Rescue Hero 2009”
CANADA AM (1 Award)
NORTH AMERICA BRONZE
News Bumper – Local – CTV – CANADA AM “Food For Thought”
CHUM FM (1 Award)
NORTH AMERICA SILVER
Print Ad – CHUM Radio- Breakfast In Barbados
TSN & RDS (7 Awards)
TSN (5 Awards)
NORTH AMERICA SILVER
Live Event Spot – TSN – 2009 World Junior Championship
NORTH AMERICA SILVER
Sports-Bumper – TSN- Reporters Open
NORTH AMERICA SILVER
Set Design – TSN- CFL on TSN Virtual Studio
NORTH AMERICA BRONZE
Website Promotion – Video Based – TSN Mobile Promo
WORLD GOLD
Promotional Item Campaign – TSN – T-Shirts
RDS (2 Awards)
NORTH AMERICA GOLD
General Branding/Image – Local – RDS Multiplatform Promo
NORTH AMERICA SILVER
Sports Open/Titles – Local – Baseball at RDS Open
MUCHMUSIC (5 Awards)
NORTH AMERICA GOLD
Art Direction & Design: Program Specific Logo – MuchMusic – DISBAND
NORTH AMERICA SILVER
Art Direction & Design: Program Specific Logo – MuchMusic – LOVE COURT
NORTH AMERICA GOLD
Something For Nothing – MuchMusic – Jay-Z Live On Much
WORLD GOLD
Interstitial/Advertiser Integration/Program Wraps Campaign – MuchMusic – VJ 2.0 Campaign
WORLD GOLD
On-Air Consumer Tie-In Promotion Campaign – MuchMusic – VJ 2.0 Campaign
MTV (6 Awards)
NORTH AMERICA BRONZE
Art Direction & Design: Image Campaign – MTV Summer 09 Image Campaign
NORTH AMERICA GOLD
Art Direction & Design: Interstitial – MTV Summer 09 Interstitial
NORTH AMERICA BRONZE
Art Direction & Design: Interstitial Campaign – MTV Winter 08/09 Interstitial Campaign
WORLD GOLD
Poster Campaign – MTV – PEAK SEASON Poster Campaign
NORTH AMERICA BRONZE
Interstitial/Advertiser Integration/Program Wraps – MTV – Inglorious Basterds
NORTH AMERICA SILVER
Public Service Announcement Campaign – MTV2 CANADA – PSA Campaign
DISCOVERY (3 Awards)
NORTH AMERICA SILVER
Invitation or Card – Discovery Channel Canada – “The Great Sperm Race”
WORLD GOLD
Invitation or Card – Discover Channel Canada – “The Great Sperm Race” Screening Invitation
NORTH AMERICA GOLD
News Bumper – Discovery Channel Canada – “Factory City”
SPACE (2 Awards)
NORTH AMERICA SILVER
Best Male Voiceover – Space – Martin Yap (Super villain Halloween ID)
NORTH AMERICA GOLD
Holiday/Special Event Campaign – Space – Star Wars Christmas Marathon
BRAVO! (1 Award)
NORTH AMERICA BRONZE
Typography/On-Air – Bravo! – “Innovators of Music”
MUCHMORE (1 Award)
NORTH AMERICA SILVER
Holiday/Special Event Campaign – MuchMore – “Wind Up Elf IDs”
