MASTERCHEF CANADA continues to gather steam as last night’s episode outperformed OLYMPIC PRIMETIME with a series-high of 1.8 million viewers on CTV. The #1 program of the night, Canada’s most-watched original series grew 30% (total viewers), 48% (A25-54), 43% (A18-49), and 57% (A18-34) compared to last week. It was the most-watched program of the night in Canada.
A closer look at last night’s BBM Canada data reveals:
· Head-to-head from 8-9 p.m., CTV’s MASTERCHEF CANADAoutperformed CBC’s OLYMPIC PRIMETIME by 51% (total viewers) and 85% (A25-54), and more than doubled Olympic coverage among A18-49 (+102%) and A18-34 (+127%).
· The viewing audience grew among total viewers and all key demos in the second half-hour of the program.
· The program peaked with 2.15 million viewers as the series’ fourth eliminated home cook, Danny Raposo of Brampton, Ont., was sent home.
· CTV thriller THE FOLLOWING also earned a season-high 1.1 million viewers last night, up 22% from the previous week’s broadcast.
Viewers can watch last night’s episode of MASTERCHEF CANADAon demand at CTV.ca and the CTV GO app.
Coming up on the next all-new episode of MASTERCHEF CANADA(Monday, Feb 24 at 8 p.m. ET/7 p.m. CT), the Top 12 home cooks arrive at Toronto’s historic Distillery District for a team challenge that requires the food to look as good as it tastes. The red and blue teams must make canapés to cater an exclusive art gallery event.
Source: BBM Canada, overnight vs. overnight
