After a dominant performance led by the legendary Tom Brady, the Tampa Bay Buccaneers’ victory in SUPER BOWL LV is the third-most-watched SUPER BOWL ever in Canada, attracting an average audience of 8.8 million viewers on CTV, TSN, and RDS, according to preliminary data from Numeris. The game attracted significant engagement across the networks’ digital platforms, with SUPER BOWL live streaming on CTV, TSN, and RDS growing by 108% compared to last year.
17.6 million unique Canadian viewers, accounting for 47% of Canada’s population, tuned in to watch some part of the NFL’s iconic championship game. Audiences peaked at 11 million viewers at 8:38 p.m. ET during the Pepsi Super Bowl LV Halftime Show headlined by Canadian superstar The Weeknd.
SUPER BOWL LV ranks as Canada’s most-watched broadcast of the 2020/21 broadcast season. CTV and TSN were the first and second most-watched networks in Canada on Sunday.
In the coveted post-game timeslot, the premiere of CTV’s highly-anticipated new series HOLMES FAMILY EFFECT attracted an average audience of 918,000 viewers and was the third-biggest overnight debut of the current broadcast year among A25-54, and the biggest debut for a Canadian series since CTV’s TRANSPLANT in 2020.
“Always a can’t-miss TV event of the year, we’re very proud to see SUPER BOWL LV go into the record books as the third-biggest ever in Canada,” said Stewart Johnston, Senior Vice President, Sales & Sports, Bell Media. “Bell Media joined a multitude of advertising clients in leveraging the biggest audiences of the year to showcase our original programming, including the debut of Canada’s latest hit original series HOLMES FAMILY EFFECT, which debuted to nearly a million viewers last night following the big game.”
As the culmination of the compelling 2020 NFL season, SUPER BOWL LV drove strong engagement across TSN’s social media platforms, including more than 16 million impressions and more than 2.4 million video views.
In addition to HOLMES FAMILY EFFECT, Sunday’s SUPER BOWL broadcast provided an unparalleled promotional platform showcasing several original Canadian productions, including CTV’s MASTERCHEF CANADA, CTV NATIONAL NEWS WITH LISA LAFLAMME, and Discovery’s MUD MOUNTAIN HAULERS.
Bell Media’s CTV, TSN, and RDS are the official broadcasters of the NFL in Canada.
Source: Numeris, Preliminary Data, Subject to Change
