Big Brother Canada‘s nail-biting season three premiere drew over 1 million (2+)* viewers on Global and Slice™. Monday’s opener reached 2.6 million** viewers over the hour, who watched with anticipation as the houseguests moved in to an empty house and were forced to instantly nominate two people for eviction, putting Risha Denner and “Sindy with an ‘S'” on the chopping block.
With Sindy winning POV, saving herself from eviction and nominating Pilar Nemar, the fate of the evictees was instantly put in Canada’s hands, and viewers flocked to BigBrotherCanada.ca to vote for this week’s eviction. Over 100,000*** fans visited the show’s robust digital platform on Monday, a 45% increase to the site’s season two premiere day traffic.
DATA HIGHLIGHTS
- Big Brother Canada won the time period nationally in the coveted 18-49 demo, with over 500,000 viewers.*
- Big Brother Canada won the night in Calgary and Edmonton across all demos.****
- Exceeded last spring’s premiere on Global by 14% (2+), 22% (A18-49), and 26% (A25-54).*****
The drama continues Wednesday night at 9pm ET/PT on Global with the first eviction of the season. Big Brother Canada airs three nights a week, on Sundays at 7pm ET/PT, Mondays at 8pm ET/PT and Wednesdays at 9pm ET/PT. The Big Brother Canada Side Show airs on Slice Thursdays at 10pm ET starting March 26 in a new, one-hour format. Big Brother After Dark will also air Monday through Sunday from 3am to 6am ET on Slice starting March 26.
Source:
*Numeris (BBM Canada) PPM Overnight Data, Mar 23, 2015, Total Canada.
**Numeris (BBM Canada) PPM Overnight Data, Mar 23, 2015, Total Canada. Ind2+, CumeRch(000)
*** Adobe Analytics – Unique Visitors March 23rd 2015 vs. March 5th, 2014
****Numeris (BBM Canada) PPM Overnight Data, Mar 23, 2015, Total Canada.***Ind2+, A18-49, A25-54, W18-49, W25-54
***** Numeris (BBM Canada) PPM Overnight Data, Mar 23, 2015 vs. Feb 24, 2014, Total Canada.
