After launching one of Canada’s most successful television apps a little over two years ago, Global continues to blaze a trail by adding an enhancement to the app that will provide invaluable information for the advertising community. Global announced today the layering of its tap-through technology on its Global TV video app for iPad and iPhone will provide smartphone and tablet viewers with the ability to drill deeper to learn more about the products and brands that are being advertised.
“Since its inception, television has been an incredible brand building medium designed to evoke an emotional response from audiences,” said Paul Burns,Vice- President, Digital Media. “Now with TV Everywhere and products like our tap-through technology, we can provide even greater engagement and interactivity for viewers as well as critical data and metrics for advertisers.”
The new tap-through enhancement will add a clearly identifiable call-to-action within video ads delievered to the Global app, providing advertisers with parity of cost, user experience and click-through metrics across video screens.
This is welcome news according to Eleni Frangakis-Pappas, Manager, Digital Strategy for J3 Canada. “I’m an advocate of multi-screen consolidation because it delivers excellent efficiencies and increases digital spends. With the addition of Global’s tap-through technology, we can now track consumer behavior and create a more engaging consumer platform at the same time. Instead of being a dead-end, we’ll be able to guide them to additional opportunities such as promotions, incentives, contests and more. This will definitely accelerate the development of mobile websites, which were held back by the lack of tracking capabilities.”
The newly enhanced Global Video App is available for free from the App Store on iPhone, iPod touch and iPad, or at .
