The diagnosis for Global’s new Wednesday night medical drama, Off the Map is very good. Garnering more than 1.4 million viewers (Ind 2+, national), the series debut had strong initial sampling and won its timeslot nationally and in the key Toronto and Vancouver markets.
OFF THE MAP PREMIERE DATA HIGHLIGHTS (All data A18-49 unless otherwise indicated):
* 563,000 viewers nationally in key A18-49 demo
· Off the Map garnered 49% more viewers nationally than its closest timeslot competitor, The Defenders (CTV)
· In the key markets, it outperformed The Defenders by 169% in Toronto and 102% in Vancouver
AMA(000)
Wednesday, January 12 – 10pm ET/PT (A18-49)
CHANNEL
NATIONAL
Off the Map – Global – 563,000
The Defenders – CTV – 377,000
Criminal Minds (repeat) – /A\ – 128,000
Murdoch Mysteries – CityTV – 56,000
Viewers who missed last night’s premiere of Off the Map can catch an encore presentation of the first episode tonight at 10pm ET/PT on Global or online anytime at GlobalTV.com.
Next week on Off the Map (“Smile. Don’t Kill Anyone.” – Wednesday, January 19 at 10pm ET/PT), Zee, Lily and Ben help a wildlife photographer who is being attacked by an anaconda. Meanwhile, Tommy learns a cultural lesson, and Mina gets off on the wrong foot with Ryan. Cheech Marin (LOST) guest stars.
Source: All data based BBM Canada PPM – Jan 12/11 based on overnight data.
