Haven kicks off the summer with a sizzling start. The supernatural original scripted series premiered on Monday, July 12, 2010 to a total viewing audience of 298,000 viewers (2+), making it the highest rated Canadian scripted series premiere of all-time on Showcase. The debut episode, which aired at 10 pm ET/PT, pulled in an impressive 127,000 viewers in the A25-54 demographic and 118,000 viewers in the A18-49 category and won its timeslot within the specialty broadcasting landscape for 2+ and A25-54 categories.
The successful Canadian launch comes hot on the heels of the July 9, 2010 U.S. premiere on SyFy Channel, which exceeded 2 million total viewers (P2+).
Haven centers on the small town of Haven, Maine, where FBI agent Audrey (Emily Rose) discovers that the curious enclave is a long time refuge for people with supernatural afflictions. As the townspeople’s dormant abilities begin to express themselves, Audrey helps keep these forces at bay while discovering the many secrets of Haven – including one surrounding her own surprising past in this extraordinary place.
Haven is developed and produced by E1 Entertainment, and is co-commissioned by Canwest with the Syfy Channel in the United States.
Showcase is dedicated to providing top quality Canadian dramatic content. The channel is the home of big, bold original series, including: Cra$h & Burn and the upcoming premieres of Lost Girl and Shattered.
Source:
Canada: BBM-PPM Data – as of July 13, 2010.
U.S.: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 7/9/10
