MTV NEWS Presents IMPACT: INSIDE THE PROTEST, hosted by reporter Johnny Hockin, captured MTV the #1 network position amongst all Canadian & US non-sport specialty networks from 8-9 p.m. ET this past Friday for P12-34, A18-34 and A18-49(1). Impact: Inside the Protest was the second most watched non-sport program of the day for P12-34, 18-34, and A18-49 on all Canadian commercial & US specialty networks(2). Total audience for the MTV NEWS special was 176,000 P2+(1).
IMPACT: INSIDE THE PROTEST is the second installment of the MTV NEWS Presents IMPACT series – powerful newsworthy specials that address important issues relevant to the MTV audience. The series aims to spark discussion and debate amongst viewers. In this episode, MTV NEWS is embedded with activist Emily Hunter during the G20 protests in Toronto. Gritty frontline accounts of the destructive rampage of anarchists through Canada’s largest city and the intense showdown between riot police and protestors is interspersed with a spirited panel discussion recounting the events.
MTV NEWS reporter Johnny Hockin leads the discussion with the panel that includes:
Emily Hunter, Environmental Activist
Beth Corbett, President, Ontario PC Youth Association
Matt Gurney, Editor, National Post
Rebecca Harrison-White, Co-founder Facebook Group: Canadians Demanding a Public Inquiry into Toronto G20
Jesse Rosenfeld, Freelance Journalist arrested while covering the G20
Robyn Urback, Blogger, Maclean’s OnCampus, BlogTO, and recent journalism school graduate.
Emily Hunter is a second generation environmental activist. Her father, Bob Hunter, co-founded Greenpeace, led the first on-sea anti-whaling campaign and worked as an environmental journalist until his death in 2005.
Encore presentations of MTV NEWS Presents IMPACT: INSIDE THE PROTEST air Wednesday, July 14 at 8 p.m. ET and Friday, July 16 at 7 p.m. and 10 p.m. ET. For more information and to watch the complete special, please go to mtv.ca.
Source: BBM Canada
(1) 7/9/2010, 8-9pm EST
(2) 7/9/2010, Friday 2a-2a
