Representing VEVO’s inventory and client solutions in Canada, CTV’s Much MTV Group has signed charter brands BlackBerry, HP, Mazda and WIND Mobile to the web’s leading premium music video and entertainment service. Furthermore, the VEVO experience is now more highly optimized to the tastes and culture of the Canadian marketplace with increased local programming.
In addition to its charter sponsors, CTV has also signed marketing and advertising deals for VEVO Canada with key brands Nintendo, Universal Pictures, Sony Playstation, Cara Foods, Nestle Smarties, Labatt, Prairie Milk Marketing Partnership, Paramount Pictures and Wrigley.
VEVO’s nearly 8.5 million monthly unique Canadian visitors* can now enjoy an optimized viewing experience focused on music and artists Canadians love. Home-grown talent such as Ash Koley, Bedouin Soundclash, Celine Dion, Classified, Down With Webster, Drake, Hedley, Justin Bieber, Nelly Furtado and Nikki Yanofsky are featured prominently on VEVO Canada.
The VEVO platform includes VEVO.com, VEVO on YouTube and, through syndication partnerships, the web networks where VEVO powers music videos including AOL and CBS Interactive Music Group.
*Source: comScore Media Metrix Canada, June 2010.
