Nearly 9 million Canadians were cheering on Team Canada in the final minute of last night’s Men’s Hockey game vs. Norway, preliminary data from BBM Canada confirms today. The game averaged 6.2 million viewers nationally, with 839,000 viewers on V/CPAC and RDS. The hockey game boosted OLYMPIC PRIME TIME’s average audience to the highest yet of the Games, with 5.7 million viewers. Overall, 32 million Canadians have experienced Vancouver 2010 through Day 5 on the platforms of Canada’s Olympic Broadcast Media Consortium, according to its CUME index, representing 95.4% of the population.
Average audiences of coverage by Canada’s Olympic Broadcast Media Consortium for Day 5 of the 2010 Winter Games.
OLYMPIC MORNING / LE RÉVEIL OLYMPIQUE 824,000
OLYMPIC DAYTIME / JEUX OLYMPIQUES EN JOURNÉE 3.1 million
OLYMPIC PRIME TIME /
JEUX OLYMPIQUES AUX HEURES DE GRANDE ÉCOUTE 5.7 million
Additional Highlights – Television
– 81% of all people in English Canada and 74% of all Francophones in Quebec experienced the Games on television yesterday.
– As of Day 5, more than half of the Canadian population has watched Vancouver 2010 on a television located outside of their homes.
– The mid-afternoon audience watching Maëlle Ricker win Canada’s second gold medal at the 2010 Winter Games peaked at 5.9 million viewers as she crossed the finish line, while an average audience of 3.7 million watched the event.
– 1.25 million viewers on Rogers Sportsnet watched Patrick Chan’s seventh place finish in the Short Program of Men’s Figure Skating.
– CAN/SUI Women’s Curling and CAN/GER Men’s Curling delivered 1.16 million and 1 million viewers respectively on TSN.
– JEUX OLYMPIQUES AUX HEURES DE GRANDE ÉCOUTE delivered 562,000 viewers for V/CPAC, RDS and RIS, while JEUX OLYMPIQUES EN JOURNÉE was watched by 510,000 viewers.
Additional Highlights – Online
– CTVOlympics.ca and RDSolympiques.ca set a personal best yesterday for live video online with 1.1 million live videos viewed on the sites.
– The highest number of concurrent live streams during the 2010 Games so far happened during the Canada vs. Norway Men’s Hockey Game / Men’s Figure Skating Short Program with 57,000 peak concurrent views (Conviva)
– Day 5 ended with a record 55 million total page views on CTVOlympics.ca and RDSolympiques.ca.
– In addition, there have been more than 5 million unique visitors to both sites since the Games began.*
– Canadians have watched a total of 1.4 million hours of online video since the beginning of the Games.
– Maëlle Ricker’s gold medal-winning Snowboard Cross event was the most-watched on-demand video of Day 5
– Top 5 athletes by profile on Day 5: #1 – Kevin Martin; #2 – Alexandre Bilodeau; #3 – Maëlle Ricker; #4 – Andrei Markov; #5 – Patrick Chan
– Live blogs on Consortium sites have seen almost 300,000 participants.
– Audience engagement with Consortium brands continues to rise day by day with almost 8,000 followers on Twitter to @CTVOlympics, @RDSolympiques and sport-specific Twitter feeds, and 20,000 friends on Facebook
Top Five Television Events
Total Viewers Event Time (PT) Channels
1. 6.2 million Men’s Hockey: CAN/NOR 16:35 CTV, V/CPAC, RDS
2. 3.7 million Ladies’ Snowboard Cross (Medal Round) 14:29 CTV, V/CPAC, RDS
3. 2.1 million Ladies’ Snowboard Cross (Qualification) 12:00 CTV, V/CPAC
4. 2.08 million Figure Skating: Men’s Short Program 16:22 CTV, V/CPAC, Sportsnet
5. 1.9 million Men’s Curling: CAN/NOR 09:10 CTV, V/CPAC, RDS, APTN
Canada’s Olympic Broadcast Media Consortium is delivering 4,800 total hours of coverage from the 2010 Winter Games. Every second of Olympic Games competition will be available live on one of the Consortium’s platforms – CTV, V (and CPAC), Rogers Sportsnet, TSN, RDS, RIS Info Sports, OMNI, OLN, APTN, ATN, CTVOlympics.ca and RDSolympiques.ca.
