Making on-screen style accessible to viewers everywhere, this month, Corus Entertainment’s W Network introduces an online guide Shop the Show on WNetwork.com. Shop the Show enables viewers to purchase products and styles they see featured on W Network shows by visiting WNetwork.com and clicking directly to e-retailers. Shop the Show kicks off with Canada’s online shopping destination eLUXE and Jillian Harris’ wardrobe from the hit-series Love It or List It Vancouver.
Following the broadcast of new episodes of Love It or List It Vancouver on W Network, fans can visit Shop the Show to view and purchase outfits and styles inspired by Jillian’s look on the show. Initially launching with Jillian’s wardrobe, the site will grow to offer many more products, offered by a variety of e-retailers, that are used and worn by personalities featured across W’s programming slate. New episodes of Love It or List It Vancouverair Mondays at 10 p.m. ET/PT.
“Viewers are constantly asking us where they can buy the clothes of their favourite W personalities and other products featured on W Network. With Shop the Show, we make it easy by connecting our viewers to retailers directly,” said Christina Litz, Vice President, Digital Content and Engagement, Corus Entertainment. “Looking ahead, we plan to expand Shop the Show to include furniture, makeup and other products, and look forward to working on integration opportunities with our advertising partners.”
“Fashion, like design, is a passion of mine. I’m so excited to offer viewers an easy way to find the clothes I love,” said Jillian Harris, host of Love It or List It Vancouver. “It was a dream to work with W Network and the eLUXE personal stylist to select clothes that were really reflective of my style.”
Launch support for Shop the Show will include bumpers on W Network, and online, inclusion in W Network’s Newsletter, messaging via W Network’s Facebook and Twitter accounts and banners on the WNetwork.com homepage.
Shop the Show will also be supported on the eLUXE website with a branded landing page, category banners, home page banner and email banners. Further support from eLUXE includes dedicated emails, inclusion in The Luxe Life email, an eLUXE Facebook tab and print materials included in eLUXE shipments.
For more information, visit WNetwork.com.
